Forthcoming
Drift.
A book on organizations that fail not through wrong decisions, but through no decisions at all.
Drift is a study of how identity erodes when no one is explicitly responsible for it. It draws on fifteen years of fieldwork inside leadership teams across hospitality, retail, and cultural institutions — the conversations that wandered for years, the standards that were quietly relaxed, the strategies that were correct on paper and never operationalised.
It is not a leadership book. It is not a strategy book. It is a book about the particular kind of organizational failure that happens slowly, defensibly, and almost invisibly — and about the small number of teams that have learned to detect it early and decide their way out.
The book extends the framework that powers the practice: the eight patterns of misalignment, the Decided Org thesis, and a method for diagnosing identity drift before it costs the organization what it set out to be.
Be told when it’s out.
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One email when the book is out. Nothing else.
Provisional contents
Why organizations rarely fail of a wrong call — and almost always fail of the call they never made.
A diagnostic typology of the patterns identity erosion takes in service-industry organizations.
What the resolution looks like — in one room, in one or two days, with the team that built the problem.
The work after the workshop. Why most organizations let clarity fade — and how a small number of them don’t.